FaleNetwork

E-commerce manager: CV and cover letter examples

2 fully written cover letters, a ready CV with a placeholder portrait and practical tips – open the example and replace the details with yours.

Use this CV templateUse a cover letter

Cover letter examples

Each example is written for a different starting point. Borrow the structure, not the sentences – your own examples and numbers are what make a letter work.

1Online shop manager with resultsExperienced

Jamie Ross
60 Easter Road
Edinburgh EH7 5QA
0221 4710 359 · jamie.ross@example.com

Northern Outdoor Supplies
Peterson
160 Leith Walk
Edinburgh EH6 5DX

DD Month YYYY

Application for the position of E-commerce manager

Dear Ms Peterson,

two years ago our shop converted at 1.1 per cent. Today it is 2.3. I restructured the product pages, cut checkout from five steps to three and worked with customer service to answer the ten most common questions right on the page.

I have run the web shop of a sports retailer with 6,000 products for four years, plus two marketplaces. I work closely with buying, warehouse and marketing and report monthly to the directors. Outdoor gear is my own world – every holiday I spend in the hills.

Yours sincerely,

Jamie Ross

Enclosures
CV
Reference

Use this cover letter
2Shop owner who built her own web shopCareer change

Shona Baird
100 Leith Walk
Edinburgh EH6 5HB
0221 4710 164 · shona.baird@example.com

Hansen Stationery
Hansen
20 George Street
Edinburgh EH2 2PF

DD Month YYYY

Application for the position of E-commerce manager (part time)

Dear Mr Hansen,

during the pandemic I built an online shop for our small wool shop in three weeks. It now brings in forty per cent of revenue, and I learned everything myself: product photos, shipping, reviews, newsletters.

I am handing the shop over to my successor and would like to bring this experience to a larger business. Your shop is beautiful in person and has room to grow online, and I already have a few ideas.

Yours sincerely,

Shona Baird

Enclosures
CV
Shop figures

Use this cover letter

All people, companies and contact details in the examples are fictional.

CV example

A complete CV for the role – with an illustrated placeholder instead of a photo.

Preview of the CV of Jamie Ross in the Modern design
Read the CV as text

Jamie Ross

E-commerce manager

60 Easter Road, Edinburgh EH7 5QA · 0221 4710 359 · jamie.ross@example.com

Placeholder portrait: replace it with your photo in the editor, or remove it.

Work experience

  • 2022 – present
    Online shop manager
    Krueger Sports, Edinburgh
    • 6,000 products and two marketplaces
    • Conversion from 1.1 to 2.3 per cent
    • Monthly reporting to the directors
  • 2019 – 2022
    Junior digital marketer
    Harbour Agency, Edinburgh

Education

  • 2015 – 2019
    BA Business and Marketing
    Edinburgh Napier University, Edinburgh

Skills

Shop platforms, Web analytics, Product data, Marketplaces

Languages

English (Native), German (B1 – intermediate)

Interests

Hillwalking, photography

Use this CV template

Good to know

Your application in three steps

  1. Add your own photo – or none

    The example uses an illustrated placeholder. Replace it under “Choose photo” in the editor, or remove it: in the UK, US and many other countries a CV photo is not expected.

  2. Replace the details

    Name, contact, jobs, skills: everything is filled in and can be overwritten field by field.

  3. Save as PDF

    The PDF is created in your browser. Nothing is uploaded, no account needed.

What employers look for

E-commerce managers look after the online shop: range, product data, campaigns, marketplaces, conversion and returns. Bring numbers – revenue growth, conversion rate, basket value – and show that you understand customers.

  • Experience with shop platforms and marketplaces

  • Analytical thinking

  • Product data and content

  • Online marketing basics

  • Working with logistics and customer service

Tips for your application

Do

  • Give before-and-after numbers.
  • Say how large the shop and channels were.
  • Show cross-team work.

Don’t

  • List tools without results.
  • Quote figures out of context.
  • Forget the customer.
Typical interview questions

Prepare a short, honest example from your own work for each one.

  1. How would you improve our conversion rate?
  2. Which metrics do you check daily?
  3. How do you deal with high return rates?
  4. Which marketplaces do you know?

Salary expectations

If the advert asks for your salary expectations, give an annual gross figure or a range you have researched – through pay scales, salary surveys from public sources or people who do the job. If it does not ask, leave pay out of the letter; it will come up in the interview.

Frequently asked questions
Do I need a degree for e-commerce?

No. Many people come from retail and learned online selling on the job. Results count more than qualifications.

Should I put a photo on my CV?

It depends on the country. In the UK, Ireland and the US a photo is usually left out to avoid bias, and many employers prefer CVs without one. In Germany and some other countries it is common but optional. If you use one: recent, friendly, plain background, dressed as you would be on a good day at work.

Can I copy the example letters?

Yes, they are free to use. But recruiters read a lot of letters – one with your own examples, numbers and a real reason for choosing this employer will always do better. Use the examples as scaffolding and write the sentences yourself.

Is my data stored anywhere?

No. The CV and the letter are created in your browser. Nothing is stored unless you switch on “Save the draft” in the editor – and then only on your device.

Related jobs

Finish your application

Cover letter and CV as PDF, certificates added, all in one file – small enough for any job portal.