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Marketing manager: CV and cover letter examples

2 fully written cover letters, a ready CV with a placeholder portrait and practical tips – open the example and replace the details with yours.

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Cover letter examples

Each example is written for a different starting point. Borrow the structure, not the sentences – your own examples and numbers are what make a letter work.

1Graduate marketerEntry level

Finn Marsh
22 Flowergate
Whitby YO21 3BA
089 99998 338 · finn.marsh@example.com

Northern Leaf Tea Co.
5 Harbour Street
Whitby YO21 3PA

DD Month YYYY

Application for the position of Junior digital marketing executive

Dear Sir or Madam,

During my placement year I rebuilt the newsletter of a small online coffee shop: fewer discounts, more stories about the roasters. Open rates went up and unsubscribes went down. Your tea gardens have at least as many stories.

I graduated in media business this summer. I ran search ads, rewrote product pages for search and built monthly reports for the owners. I like writing and I like numbers, and the best work happens where they meet.

I would happily move to the coast for the right role.

Yours faithfully,

Finn Marsh

Enclosures
CV
Degree certificate

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2Experienced manager moving into B2BExperienced

Kate Wilson
10 Newland Park
Hull HU5 2DT
069 90009 657 · kate.wilson@example.com

Northline Hydraulics Ltd
Jones
Industrial Park
Hull HU7 0YQ

DD Month YYYY

Application for the position of B2B marketing manager

Dear Ms Jones,

Six years in fashion marketing taught me to think in weeks: new collection, new campaign, new numbers. In B2B a decision takes months – which is exactly why it appeals to me.

I managed a mid six-figure annual budget, led two agencies and rebuilt our tracking so we could finally see which channels sold. We cut several expensive activities afterwards.

I would like to start by talking to your sales team to understand how your customers buy.

Yours sincerely,

Kate Wilson

Enclosures
CV
References

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All people, companies and contact details in the examples are fictional.

CV example

A complete CV for the role – with an illustrated placeholder instead of a photo.

Preview of the CV of Finn Marsh in the Modern design
Read the CV as text

Finn Marsh

Digital marketing (BA Media Business)

22 Flowergate, Whitby YO21 3BA · 089 99998 338 · finn.marsh@example.com

Placeholder portrait: replace it with your photo in the editor, or remove it.

Work experience

  • 09/2024 – 06/2025
    Marketing placement
    Roastworks Ltd, Leeds
    • Newsletter concept and delivery
    • Search ads and product page optimisation
    • Monthly reports

Education

  • 2022 – 2026
    BA Media Business
    University of Leeds, Leeds
  • 2015 – 2022
    Secondary school and sixth form
    Caedmon College, Whitby

Skills

Email marketing, Paid search, Web analytics, Copywriting, Spreadsheets

Languages

English (Native), German (B1 – intermediate)

Interests

Kitesurfing, photography

Use this CV template

Good to know

Your application in three steps

  1. Add your own photo – or none

    The example uses an illustrated placeholder. Replace it under “Choose photo” in the editor, or remove it: in the UK, US and many other countries a CV photo is not expected.

  2. Replace the details

    Name, contact, jobs, skills: everything is filled in and can be overwritten field by field.

  3. Save as PDF

    The PDF is created in your browser. Nothing is uploaded, no account needed.

What employers look for

In marketing, results matter: what did you try, measure and improve? Name channels, budgets as orders of magnitude, metrics and what you learned. A campaign that failed and what you changed can be more convincing than a list of wins.

  • Marketing degree or relevant practice

  • Channels: search, social, email, content, events

  • Analytics and KPIs

  • Budget and agency management

  • Strong writing and presenting

Tips for your application

Do

  • Use metrics and lessons learned.
  • Explain channels with examples.
  • Link your experience to the company’s product.

Don’t

  • Buzzwords without substance.
  • Confidential figures.
  • Only social media if the role needs more.
Typical interview questions

Prepare a short, honest example from your own work for each one.

  1. Which campaign failed, and what did you learn?
  2. How would you split our budget?
  3. Which KPIs matter for us?
  4. How do you work with sales?

Salary expectations

If the advert asks for your salary expectations, give an annual gross figure or a range you have researched – through pay scales, salary surveys from public sources or people who do the job. If it does not ask, leave pay out of the letter; it will come up in the interview.

Frequently asked questions
Should I include work samples?

One or two short examples or a portfolio link help – with a line on what your part was.

Should I put a photo on my CV?

It depends on the country. In the UK, Ireland and the US a photo is usually left out to avoid bias, and many employers prefer CVs without one. In Germany and some other countries it is common but optional. If you use one: recent, friendly, plain background, dressed as you would be on a good day at work.

Can I copy the example letters?

Yes, they are free to use. But recruiters read a lot of letters – one with your own examples, numbers and a real reason for choosing this employer will always do better. Use the examples as scaffolding and write the sentences yourself.

Is my data stored anywhere?

No. The CV and the letter are created in your browser. Nothing is stored unless you switch on “Save the draft” in the editor – and then only on your device.

Related jobs

Finish your application

Cover letter and CV as PDF, certificates added, all in one file – small enough for any job portal.