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Copywriter: CV and cover letter examples

2 fully written cover letters, a ready CV with a placeholder portrait and practical tips – open the example and replace the details with yours.

Use this CV templateUse a cover letter

Cover letter examples

Each example is written for a different starting point. Borrow the structure, not the sentences – your own examples and numbers are what make a letter work.

1Junior after a traineeshipEntry level

Josie Weller
80 Kingsland Road
London E2 8AG
040 66969 706 · josie.weller@example.com

Fox & Quill
Fox
70 Shoreditch High Street
London E1 6JJ

DD Month YYYY

Application for the position of Junior copywriter

Dear Mr Fox,

twelve words for a poster at a bus stop where people wait forty seconds on average: that brief kept me busy for two weeks during my traineeship at a creative agency. The campaign ran in four cities last autumn.

After my English degree I spent a year writing websites, ads and social posts for clients from an organic grocer to an engineering firm. I enjoy getting into subjects I knew nothing about. Three samples are attached.

Yours sincerely,

Josie Weller

Enclosures
CV
Writing samples

Use this cover letter
2Senior agency writer moving in-houseExperienced

Ollie Matthews
60 Mutley Plain
Plymouth PL4 6LF
089 99998 768 · ollie.matthews@example.com

Northwall Outdoor Gear Ltd
Larsen
12 Harbour Street
Plymouth PL1 2LY

DD Month YYYY

Application for the position of Senior copywriter (in-house)

Dear Ms Larsen,

eight years in agencies mean thirty clients, hundreds of taglines and the feeling of only just getting to know a brand when the project ends. I want to write for one brand and shape it over years.

I have conceived and written campaigns for sports, tourism and mobility brands, most recently as creative lead with two designers. I have used your gear on trips in Norway for years, and I think I know how your customers feel when the tent holds in a storm.

Yours sincerely,

Ollie Matthews

Enclosures
CV
Portfolio link

Use this cover letter

All people, companies and contact details in the examples are fictional.

CV example

A complete CV for the role – with an illustrated placeholder instead of a photo.

Preview of the CV of Josie Weller in the Modern design
Read the CV as text

Josie Weller

Junior copywriter

80 Kingsland Road, London E2 8AG · 040 66969 706 · josie.weller@example.com

Placeholder portrait: replace it with your photo in the editor, or remove it.

Work experience

  • 2025 – 2026
    Copywriting trainee
    Bridge Creative, London
    • Posters and ads
    • Websites and social
  • 2022 – 2024
    Student editor
    City magazine, London

Education

  • 2019 – 2024
    BA English
    University of Leeds, Leeds

Skills

Copywriting, Concepts, Editing, Search-friendly copy

Languages

English (Native), German (B2 – upper intermediate)

Interests

Spoken word, cycling

Use this CV template

Good to know

Your application in three steps

  1. Add your own photo – or none

    The example uses an illustrated placeholder. Replace it under “Choose photo” in the editor, or remove it: in the UK, US and many other countries a CV photo is not expected.

  2. Replace the details

    Name, contact, jobs, skills: everything is filled in and can be overwritten field by field.

  3. Save as PDF

    The PDF is created in your browser. Nothing is uploaded, no account needed.

What employers look for

Copywriters write ads, websites, product copy, taglines and social posts. Agencies read your cover letter as your first writing sample. Keep it short, specific and in your own voice, and attach three to five strong samples.

  • Portfolio of writing samples

  • Strong language and a feel for tone

  • Conceptual thinking

  • Range of formats

  • Working with designers and clients

Tips for your application

Do

  • Treat the cover letter as a writing sample.
  • Attach three to five strong pieces.
  • Show range and your own voice.

Don’t

  • Clichés – of all places, here.
  • Long letters.
  • Samples without saying what your part was.
Typical interview questions

Prepare a short, honest example from your own work for each one.

  1. Which of your pieces do you like best and why?
  2. How do you handle client edits?
  3. Write us a tagline for … on the spot.
  4. How do you research a subject you do not know?

Salary expectations

If the advert asks for your salary expectations, give an annual gross figure or a range you have researched – through pay scales, salary surveys from public sources or people who do the job. If it does not ask, leave pay out of the letter; it will come up in the interview.

Frequently asked questions
How many samples?

Three to five good ones are enough. Add a line on the brief, audience and your role for each.

Should I put a photo on my CV?

It depends on the country. In the UK, Ireland and the US a photo is usually left out to avoid bias, and many employers prefer CVs without one. In Germany and some other countries it is common but optional. If you use one: recent, friendly, plain background, dressed as you would be on a good day at work.

Can I copy the example letters?

Yes, they are free to use. But recruiters read a lot of letters – one with your own examples, numbers and a real reason for choosing this employer will always do better. Use the examples as scaffolding and write the sentences yourself.

Is my data stored anywhere?

No. The CV and the letter are created in your browser. Nothing is stored unless you switch on “Save the draft” in the editor – and then only on your device.

Related jobs

Finish your application

Cover letter and CV as PDF, certificates added, all in one file – small enough for any job portal.